For many recommender systems the primary data source is a historical record of user clicks. The associated click matrix which is often very sparse, however, as the number of users x products can be far larger than the number of clicks, and such sparsity is accentuated in cold-start settings. The sparsity of the click matrix is the reason matrix factorization and autoencoders techniques remain highly competitive across collaborative filtering datasets. In this work, we propose a simple approach to address cold-start recommendations by leveraging content metadata, Metadata Alignment for cold-start Recommendation (MARec). we show that this approach can readily augment existing matrix factorization and autoencoder approaches, enabling a smooth transition to top performing algorithms in warmer set-ups. Our experimental results indicate three separate contributions: first, we show that our proposed framework largely beats SOTA results on 4 cold-start datasets with different sparsity and scale characteristics, with gains ranging from +8.4% to +53.8% on reported ranking metrics; second, we provide an ablation study on the utility of semantic features, and proves the additional gain obtained by leveraging such features ranges between +46.8% and +105.5%; and third, our approach is by construction highly competitive in warm set-ups, and we propose a closed-form solution outperformed by SOTA results by only 0.8% on average.