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Session 5: Cross-domain and Cross-modal Learning
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MLoRA: Multi-Domain Low-Rank Adaptive Network for CTR Prediction

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Zhiming Yang (Northwestern Polytechnical University), Haining Gao (Alibaba Group), Dehong Gao (Northwestern Polytechnical University), Luwei Yang (Alibaba Group), Libin Yang (Northwestern Polytechnical University), Xiaoyan Cai (Northwestern Polytechnical University), Wei Ning (Alibaba Group) and Guannan Zhang (Alibaba Group)

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Abstract

Click-through rate (CTR) prediction is one of the fundamental tasks in the industry, especially in e-commerce, social media, and streaming media. It directly impacts website revenues, user satisfaction, and user retention. However, real-world production platforms often encompass various domains to cater for diverse customer needs. Traditional CTR prediction models struggle in multi-domain recommendation scenarios, facing challenges of data sparsity and disparate data distributions across domains. Existing multi-domain recommendation approaches introduce specific-domain modules for each domain, which partially address these issues but often significantly increase model parameters and lead to insufficient training. In this paper, we propose a Multi-domain Low-Rank Adaptive network (MLoRA) for CTR prediction, where we introduce a specialized LoRA module for each domain. This approach enhances the model’s performance in multi-domain CTR prediction tasks and is able to be applied to various deep-learning models. We evaluate the proposed method on several multi-domain datasets. Experimental results demonstrate our MLoRA approach achieves a significant improvement compared with state-of-the-art baselines. Furthermore, we deploy it in a real-world e-commerce production website. The online A/B testing results indicate the superiority and flexibility in real-world production environments.

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