EY Consulting promotes a broad, human-centered, pragmatic, outcomes-focused and ethical approach to the design and adoption of AI and intelligent automation. Putting these principles into action, we recommend that the objective not be the relentless pursuit of automation, but rather be the optimization of the distribution of work across people and machines, for any given process or human experience. By leveraging the right blend of capabilities and staying focused on the desired outcomes, companies shift the focus from “putting technology in” to “getting value out.”